Hopefully you can see this okay... I was looking at what great numbers AVX are showing (pushing Marvel back into the Top 10 after getting shut out last month, but it made me realize just how strong this new 52 has been. So I went back and compared some of the titles from a year ago (just before it began) and from 2006. Wow. Really, if you just take the 8 books they have in the Top 13, they're selling 300 THOUSAND more copies of those books than they were a year ago! And this is a slightly down month for them because of the big Marvel event. And when you compare it to some of the 2006 numbers....
Really, if you just take the 8 books they have in the Top 13, they're selling 300 THOUSAND more copies of those books than they were a year ago! And this is a slightly down month for them because of the big Marvel event. And when you compare it to some of the 2006 numbers....
I've spoken to retailer friends who say business is up. I mentioned my assumption that it was Walking Dead related, but they state that 'The New 52' brought in a large number of new and lapsed readers, moreso than the zombie craze.
My gut feeling is that it is a mandate for fresh, unencumbered storytelling - and yet, looking at the AVX numbers, I doubt the mega-crossover is dead.
_________________________ 'Rosie had 'Property of Tom' tattooed on her arm when we got married. So, for a while there, I was the fourth largest property owner in California' Tom Arnold, at the Roseanne Barr roast
Looking at it from a business perspective, it's a fantastic move to increase their share of the market, and it seems to be holding pretty steady. I know retailers aren't complaining. As far as the stories, I have no idea. Never really read a whole lot of DC, even back in the 60's with Super Chimps, and Bat-mites and all of that garbage, but it sold really well. Especially those gorilla covers. People always complain about reboots and crossovers and whatnot, but you can clearly see from this that those things work, though in the past it's also eventually driven people away from collecting, so we'll see what happens in the long run. Right now, the New 52 still looks to be selling strong. I imagine this summer when Northstar marries his boyfriend and Marvel milks it for all it's worth, it'll give DC a real battle for that Top 10 though.
Really, if you just take the 8 books they have in the Top 13, they're selling 300 THOUSAND more copies of those books than they were a year ago! And this is a slightly down month for them because of the big Marvel event. And when you compare it to some of the 2006 numbers....
I've spoken to retailer friends who say business is up. I mentioned my assumption that it was Walking Dead related, but they state that 'The New 52' brought in a large number of new and lapsed readers, moreso than the zombie craze.
My gut feeling is that it is a mandate for fresh, unencumbered storytelling - and yet, looking at the AVX numbers, I doubt the mega-crossover is dead.
I've actually read the first three issues of AVX and I was surprised that I enjoyed it. I have no desire to branch off into any of the rest of the crossover books though, so as long as I can just read THAT and enjoy it I'll be okay.
Registered: 03/31/12
Posts: 213
Loc: Black Hills SD
Where i live the new 52 is doing ok they dont have any back issues in racks and they mostly sell what they have so either they just order as needed or they are selling my lcs guy said the new 52 and WD are his best sellers.
