#5564701 - 03/30/1211:17 PMRe: Thief of Thieves
Nico EsqNico Esq
The Post-man always rings twice. Uhm... ring ring?
Image made Thief of Thieves issues 1, 2 and 3 fully returnable!
Rich (bleeding cool):Marvel and DC use a number of incentives, it seems, from partial returnability, to added discounts, to tiered variant covers. What can you do more to persuade retailers to stock these books in depth initially?
Eric Stephenson (executive/publisher): We do, Rich. We offer all kinds of incentives. Since the beginning of this year, retailers have been able to order the first three issues of a variety of our 2012 books and qualify for full returnability. We did that with Fatale, we did that with Saga, Thief of Thieves, Manhattan Projects… We’ve been offering added discounts for years, and good retailers definitely take advantage of those things.